Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]
Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]
Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]
Introduction & Brief: YO!Sushi is one of Britain’s most popular and successful sushi restaurant chains, with over 90 franchises spread across the globe. Despite this, the company found that although 58% of people are aware of its brand, they were yet to try its dishes. The findings also unearthed a common misconception that the restaurant […]
The Newmarket Gin has been awarded gold in the Harpers Design Awards 2016 for its quintessentially British, racing-inspired design. The Newmarket Gin, created in celebration of Newmarket’s 350 years of racing, encompasses the very best that Newmarket has to offer; the use of frosted glass and binocular viewpoint in the bottle design captures and conveys […]
This autumn, innocent Drinks are giving their smoothies a bit of a makeover, so you’ll find familiar recipes and a few new ones in a clear bottle. In a move that includes transparent labels showing colour and texture, PET packaging, and a colourful tamper seal and label, drinkers can feel confident that they’re still getting a ‘pure […]
Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]