Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. The ad for Weetabix Protein by Bartle Bogle Hegarty shows a young boy in an arm wrestle with his father across the breakfast table. As the camera turns to each of them they are still holding the […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with […]
The Whiskey Affair continues it’s UK-wide tour by returning to London on the 23rd April. Coming on the back of their hugely successful Brighton event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends,and hopefully pick up a few favourites along the way. With […]
McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to […]
They say it always tastes better when you make it yourself – but at the same time, there’s nothing like the consistency that comes from a trusted brand. Heinz is offering to make it so that one ketchup fan does not have to choose between these two apparently irreconcilable priorities, by offering a bespoke bottle […]
Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the […]
Every year Easter is a time when advertisers get the chance to create campaigns filled with eggs, bunnies, and lots of chocolate. The unsolved chicken or egg dilemma, a giant hen, a literal chocolate bar, a “talented” gorilla, and a search for good eggs: these five campaigns stood out this Easter. Here they are in […]
Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]
Carling is launching a major new promotion, ‘Bank Holiday In The Bag’, which will offer lucky individuals the chance to win a free holiday with three of their mates over the May Day bank holiday weekend. Lucky winners will be notified by the delivery of a bag which will contain goodies to enjoy on their […]