Bonne Maman, the French brand, has appointed The Bank as its lead creative agency following a pitch. The Bank won the business after a pitch against undisclosed agencies. The pitch process was run directly by the client. The Bank will create Bonne Maman’s first major TV brand campaign in the UK, which will air in […]
Britvic is the latest drinks company to reimagine its offering for healthier palettes with a £2m rebrand of its juice drink Drench. Marketed at the 30+ adult market, the soft drink has received a complete relaunch with new packaging, a refreshed communications and campaign and a lower sugar recipe. The formulation contains no artificial sweeteners, […]
Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. The ad for Weetabix Protein by Bartle Bogle Hegarty shows a young boy in an arm wrestle with his father across the breakfast table. As the camera turns to each of them they are still holding the […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with […]
The Whiskey Affair continues it’s UK-wide tour by returning to London on the 23rd April. Coming on the back of their hugely successful Brighton event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends,and hopefully pick up a few favourites along the way. With […]
McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to […]
They say it always tastes better when you make it yourself – but at the same time, there’s nothing like the consistency that comes from a trusted brand. Heinz is offering to make it so that one ketchup fan does not have to choose between these two apparently irreconcilable priorities, by offering a bespoke bottle […]
Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the […]
Every year Easter is a time when advertisers get the chance to create campaigns filled with eggs, bunnies, and lots of chocolate. The unsolved chicken or egg dilemma, a giant hen, a literal chocolate bar, a “talented” gorilla, and a search for good eggs: these five campaigns stood out this Easter. Here they are in […]