Carlsberg officially launches its third season as Official Beer of the Barclays Premier League with a humorous global TV commercial and campaign starring former Manchester United and Denmark national goalkeeper Peter Schmeichel and UK football presenter Jeff Stelling. The TVC sees a typical kickabout in the park transformed by Carlsberg into Probably the Best Kickabout […]
The London Dry Gin Gibson’s launches its new limited edition, inspired by its British style and spiced up with an eccentric twist. Proud of its origins, the La Martiniquaise owned Gibson’s, positions itself as the cheeky Gin brand from England, drawing its identity from the punk rock musical movement born in the 70’s. The Gibson’s […]
Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s […]
Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
Buzzing with activity throughout the year, St Martin’s Courtyard is home to 150,000 honeybees. Safely tucked away on the rooftops of the courtyard, the three busy hives generating 10,000ml of honey each year have been pollenating for five years, flying three miles around central London on their daily commute. Collecting and sampling a mixture of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]