Bright Food, China’s second largest food company, is set to acquire the remaining 40 per cent stake in Weetabix, having bought a 60 per cent shareholding in 2012 in a deal worth £1.2bn. Sky News reported that the deal is worth hundreds of millions of pounds and will see Bright Food control brands including Alpen, Ready […]
As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]
A new study revealed how the UK’s 100 biggest FMCG brands rank on social media – identifying that competitor brands are outshining top selling brands, by shifting the focus from sponsored pages and like ads, to promoting and boosting individual pieces of content. The research found that only one brand (Pepsi MAX) is a top […]
Rowan Atkinson is back as Mr Bean in a new TV ad from Snickers. The latest ad from AMV BBDO‘s ‘You’re not you when you’re hungry’ campaign shows a kung-fu expert turning into the hapless Bean when he hasn’t had his fix of Snickers. The 60-second spot aired for the first time in the U.K. […]
Brandhouse has designed the look for a new Robinsons squash range aimed at kids and designed a brand character for each variant. The new flavours are Apple Berry Blitzer, Tropical Twister and Toffee Apple Tangle and feature characters made up of the ingredients. This approach will help children identify the flavours they taste according to […]
As World Vegetarian Day is recognised (October 1st) around the globe, it seems that more products than ever are showcasing vegetarian credentials. Indeed, new research from Mintel has found that 12% of global food and drink products launched in 2013 carried a vegetarian claim, up from 6% in 2009. Further to this, 2% of global […]
Budweiser has announced the launch of a limited edition on-pack promotion to celebrate its NFL partnership ahead of an exciting series of games scheduled at Wembley Stadium. The 20x300ml NFL themed pack will give shoppers the chance to win NFL diamond hospitality tickets, as well as official NFL merchandise. Through the promotion fans can scan […]
This autumn, innocent is very proud to be introducing a new range of cold pressed fruit & veg juices. Available in two recipes, easy greens and skip to the beet, the recipes are a delicious blend of fruit and veg juices that have been cold pressed giving consumers an appealing, fresh taste of natural fruit […]
Tabasco is launching a ‘Brunch’ campaign encouraging London commuters to use the famous pepper sauce as a key recipe ingredient at weekend morning meals. The campaign uses media bought and planned by Maxus UK. The Tabasco ‘Brunch’ campaign kicked off on September 25 and runs for two weeks. It includes a partnership with food blogger […]
Artem physical special effects company, has created a wearable Fred the Homepride man suit to feature in a new generation of Homepride commercials, commissioned by McCann London. The team who brought Halo’s Master Chief and Titanfall’s pilots to life have constructed a giant suit to be worn by a puppeteer in the latest run of […]