Coca‑Cola Great Britain (CCGB) announces that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available across Great Britain later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and a third […]
To celebrate this summer’s tournament in Brazil, The FA and Mars Chocolate UK have teamed up to offer free Just Play kickabouts to fans up and down the country. The offer begins on 12 June – two days before England’s opening game against Italy – and runs until the Final on 13 July. During that […]
Shane Teare, the owner of Teare Woods ice cream parlor, has come up with an ice-cream that tastes like fish and chips. The ice-cream consists of a scoop of minty mushy peas and another scoop that has been rolled in fish and batter. The ice-cream is served in a cone with a French fry—or a […]
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ‘Born to be Chilled’ encourages consumers to enjoy this summer with a refreshing drink while experiencing a range of live music […]
As football-mania reaches fever pitch ahead of the 2014 FIFA World Cup in Brazil, Pringles has unveiled a giant lucky football boot, which has been created from 1,500 Pringles cans, after research found 50 per cent of fans have a match day superstition. In fact, Brits’ superstitions are reaching fever pitch: Half of Brits surveyed […]
Following a successful pitch, Parker Williams is delighted to announce its latest project with Mizkan Europe Ltd for its Branston portfolio. Working on the re-launch of the Branston relish range was a fantastic introduction into the world of Branston with design creation for five exciting new relish flavours available from June 2014. Victoria Adams, Branston […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
JKR has redesigned the packaging for drinks brand Sourz, creating glow-in-the-dark bottles inspired by nightclub hand-stamps. The consultancy says it has used a specialist ink that glows under UV light to evoke the hand-stamps. The glow-in-the dark redesign aims to give Sourz ‘stronger behind-the-bar’ impact’, according to JKR. The redesign also sees the Sourz logo […]
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]