Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
Lidl has extended its £20m #LidlSurprises campaign, which launched in August, with a Christmas ad running across TV, print, cinema and digital. Titled ‘The Little Present’, the 60-second advert from TBWA London follows the format of its previous ads and shows local people trying food as part of a Christmas feast. They comment on the […]
Fuller’s London Pride drinkers who tweet a picture of their empty pints will be rewarded with a fresh pint of ale on the house thanks to a unique new social media campaign created for the London brewer by The Corner. After following @London_Pride on Twitter, members of the public simply need to tweet a picture […]
Ahead of the upcoming Autumn Rugby Internationals, Guinness and creative agency AMV BBDO are releasing four pieces of content to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new Guinness ad campaign; which will air for the […]
Fast-food restaurant chain KFC is launching a radical new design concept, which it says represents “the future of interior design for KFC”. The “informal and stylish” new interiors are launching at KFC’s Bracknell branch, with the Exeter and Reading restaurants set to follow. KFC says it has plans to roll the design out nationwide in […]
To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]
JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell by Mr Kipling in half. The line reads ‘Trick or treating is better with cake.’ David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween.” The ad builds on the “Life is better with […]
Doves Farm, onne of UK’s leading specialist miller, is introducing an even more contemporary design to its core range of organic flour which will give it a stronger presence on the retail shelf whilst remaining true to the artisan nature of the brand. The redesign maintains the colour coding of the old packs but now […]
October sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants. Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, […]
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]