April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]
Designers Anonymous have been working behind the scenes since February this year to help launch new start-up Aloe Vera drink ‘Simplee Aloe’. Simplee Aloe is a new to market Aloe Vera based drink. It’s unique because it’s made from Aloe Vera gel – not powder, and sweetened with fresh grape juice and natural sugars rather […]
Blue Chip, the leading promotional marketing agency, has developed a strategic partnership for its client MU (owned by Adams Foods) with 20th Century Fox and the film Rio 2, the much anticipated sequel to the smash hit animated movie. Families will be re-united with Blu, Jewel and their three kids in this Amazonian adventure, the […]
A giant human asparagus spear has got ladies’ all of a flutter throughout Worcestershire and surrounding counties. Gus the Asparagus Man, the mascot of the British Asparagus Festival, has become the Tom Jones of the horticultural world. Gus was created as part of the world-famous British Asparagus Festival, which takes place annually in Evesham, the […]
A giant vending machine was recently installed in the village of Clifton in Derbyshire, England, which has been without any local grocery or convenience shops for the past 14 years. The vending machine was the idea of community engineer Peter Fox, who spent three years developing it himself after failing to get the support of […]
McDonald’s high-profile advertising sign in Piccadilly Circus has been overhauled to become a “gigantic interactive visitors’ book.” Leo Burnett, the fast-food company’s creative agency, has created a fictional world called “Little Piccadilly”. As people pass the McDonald’s screen, they will be invited to create their own animated character on the website LittlePicca.com and send it […]
Premium soft drinks producer Belvoir Fruit Farms has added a brand new offering to its canned drinks range. New Coconut & Lime Pressé is a move away from the traditional English fruit and flowers predominantly used in the Lincolnshire based company’s products. The pressé contains real coconut water from young green coconuts, real pressed lime […]
Selfridges Birmingham is giving Midland producers the opportunity to get their food and drink produce stocked in its famous Foodhall alongside some of the world’s biggest-selling brands. As part of a store-wide campaign to champion fantastic foodstuffs grown and made in the region, Selfridges has launched an exclusive ‘Your Food, Our Foodhall’ event, inviting local […]
England and Liverpool striker Daniel Sturridge proudly welcomed the FIFA World Cup Trophy to London on March 14, as the world’s largest FIFA World Cup Trophy Tour by Coca‑Cola rolled into Great Britain. Sturridge, who is in top form for both club and country as he heads towards his first FIFA World Cup, came face-to-face […]
According to Meat and Meat Products 2014, a new Market Report from market intelligence provider Key Note, rising industry costs and inflation led to market growth of 6.9% between 2012 and 2013. Yet these factors disguised a gradually declining demand for meat in the UK, based on increasing prices and the exposure of the horsemeat […]