BrandOpus Gives Rowse Iconic New Look

BrandOpus Gives Rowse Iconic New Look

BrandOpus, a global strategic brand design agency, has unveiled a bold, iconic redesign of Rowse honey. The work continues the five-year relationship between agency and brand, and comes shortly after The Grocer revealed that Rowse has toppled Marmite as Britain’s best-selling spread. Following the original redesign of Rowse Honey by BrandOpus in 2010, the brand […]

Moy Park Appoints Sun Branding Solutions

Moy Park Appoints Sun Branding Solutions

Moy Park Limited, one of Europe’s leading food companies, has appointed Sun Branding Solutions to provide a tailored project management system for the business. Sun Branding Solutions will implement its bespoke software tool ODIN to help streamline packaging processes and support future growth and scale of the business. Sun Branding Solutions’ first task, which kicks-off […]

BrandOpus Helps Kingsmill Launch Category-first: Great White

BrandOpus Helps Kingsmill Launch Category-first: Great White

BrandOpus, a global strategic brand design agency, has partnered with Kingsmill, the UK’s fastest growing bakery brand, to create branded packaging for category-changing product, Great White bread, which launches nationally in March 2014. As a nation the UK eat too much of most things, but fibre isn’t one of them. Popular culture tells consumers to, switch into healthier bread alternatives. But Kingsmill’s research […]

DECIDE. Designs New Range of Cat Food For Butcher’s Pet Care

DECIDE. Designs New Range of Cat Food For Butcher’s Pet Care

Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]

Captain Scrapped as Birds Eye Launches New Branding

Captain Scrapped as Birds Eye Launches New Branding

Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]

Star Pubs & Bars Launches Nationwide Trial of Ordering App, Orderella

Star Pubs & Bars Launches Nationwide Trial of Ordering App, Orderella

This April, Orderella, the leading mobile ordering app which allows its customers to order and pay for drinks and food with their phone, is being trialled at 40 Star Pubs & Bars. The leased pub division of leading cider and beer business, Heineken UK, will undertake the trial before being potentially rolled out to a […]

Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

As obesity amongst younger people spreads, compulsory cooking lessons are back on the menu in the UK for pupils from September 2014. The news may represent a timely recipe for the health of the younger generation, as latest research from Mintel reveals just 30% of those aged 16-24 feel confident in the kitchen, compared to […]