Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

Just Three in Ten 16-24s Brits Feel Confident in the Kitchen

As obesity amongst younger people spreads, compulsory cooking lessons are back on the menu in the UK for pupils from September 2014. The news may represent a timely recipe for the health of the younger generation, as latest research from Mintel reveals just 30% of those aged 16-24 feel confident in the kitchen, compared to […]

Pure Helps The Nantwich Cheese Company Launch Into Retail

Pure Helps The Nantwich Cheese Company Launch Into Retail

Brand & packaging agency Pure has just completed packaging designs for two retails brands for the Nantwich Cheese Company. Well established in the wholesale cheese market, this was Nantwich’s first taste of consumer branding. The project required Pure to develop a core Nantwich Cheese brand for ‘value’ supermarkets and a second brand for 99p stores. […]

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery & Smithfield Launch Premium Quick Service Restaurant

Mystery is delighted to announce the launch of ‘Smithfield‘, an exciting new Quick Service Restaurant venture founded by David Haimes, the former MD of ‘Itsu‘ and CEO of ‘Obika‘. “Mystery are a great partner, helping us create the Smithfield brand. The team understand exactly what we are trying to achieve and have worked very closely […]

Ginsters and M&C Saatchi ‘Feed the Man’

Ginsters and M&C Saatchi ‘Feed the Man’

http://www.youtube.com/watch?v=9pOO-JiLrwA#t=0 M&C Saatchi Group and Ginsters, the number one brand in savoury pastries and sandwiches, have unveiled a tongue-in-cheek integrated campaign – ‘Feed the Man’ – celebrating the heroic and often unspoken acts that the men of Great Britain perform on an almost daily basis. The campaign, launched on Wednesday 12 February, centres on a […]

Selfridges Introduces Japanese Gin

Selfridges Introduces Japanese Gin

Selfridges will be launching the first ever Japanese Gin made using Japanese botanicals – in time for the start of the blossom season in March 2014. The Gin is distilled, blended and bottled at The Cambridge Distillery in England, producers of some of the world’s most highly sought after gins and distillers to the world’s […]

Heineken UK Banned From Using ‘Misleading’ Kronenbourg 1664 Ad

Heineken UK Banned From Using ‘Misleading’ Kronenbourg 1664 Ad

http://www.youtube.com/watch?v=2kfqsbABHr8#t=0 Beer and cider producer Heineken UK has been told it must not use an advert for Kronenbourg 1664 that implies that the product was manufactured and brewed in France. The Advertising Standards Agency (ASA) ruled that both the press and TV ads for the drink were ‘misleading’ as they implied that Kronenbourg 1664 was […]