Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening associations with music and establishing itself as the ultimate party brand via festivals in Essex and Manchester through a […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
Batemans, the family brewer based in Lincolnshire, is relaunching its England Expects celebratory beer in time for the World Cup, with a three-way pump clip to reflect our boys’ prowess in the tournament. England Expects is a delicious amber beer full of succulent blackcurrant and red fruit from the Bramling Cross hops, available from now […]
Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]
Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]
[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]
As the Formula 1 season moves closer to the UK, Silverstone Hospitality gears up for one of the biggest events in Motor Sport, globally. The scale of F1 at Silverstone is immense and Silverstone Hospitality have now been ambassadors of seamless catering for the event for 7 years. The company has become expert at delivering […]
Havas EHS commissioned Loco films to shoot and edit six films for Nescafé Dolce Gusto featuring their new brand ambassador, Chef and TV personality Gizzi Erskine. With just a couple of days notice, Loco’s production team organised a kitchen-based location shoot to set the scene for Gizzi and the stylish Dolce Gusto coffee machine. Gizzi […]
Liquid Experience Limited, a beverage company based in London, UK, started FundRazr campaign to raise capital for the launch of carbonated cola soft drink Miss Cola into the market. Are you prepared to be surprised about a new cola? A cola that delivers maximum refreshment, great taste and looks great? Miss Cola is the new dynamic and exciting […]
A restaurant named “The Picture House” lets its customers pay by posting a photograph on Instagram. This pop-up restaurant was set up for a day in London, and served to promote a new range of frozen meals by the food company Bird’s Eye. Diners were served a two-course meal. Before dining, they would take a […]