Londoners looking to cool down this weekend are being invited to squeeze into their Speedos, bring out their bikinis and head to the Juicy Water back garden to jump through the world’s largest water sprinkler and get refreshed. They can make the most of the hot weather in a giant water pistol fight and help […]
Six months on from the horse meat scandal, British consumers remain highly sceptical about the efficiency of the British food industry. Indeed, new research from Mintel reveals a startling lack of confidence among British consumers in the UK food industry’s ability to provide food that is safe to eat. Exclusive research looking at attitudes towards […]
Drink brands Old Jamaica Ginger Beer, ting and Ben Shaws have joined together to offer on-trade outlets a brand new range of soft drinks and mixers. Catering for the growing demand for new cocktails and quality minerals, the range of 200ml glass bottle drinks will be available this summer and hopes to target the four […]
To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian teamed up with ad agency Rethink Canada to create beer fridges full of free beer and delivered them to various locations in Europe. However, unlike other ordinary fridges, the red beer fridges could […]
Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]
Tuborg is sporting a new, premium look, with a refreshed modern identity reflected across all elements of the brand, including bottles, cans and packaging, from this month. The new image for the brand coincides with a reduction in ABV to 4% from 4.6%. The change has been made to meet growing consumer take-up of premium […]
Chopped meat product Spam is being made available in plastic tubs for the first time in the brand’s 75-year history. The new easy-to-open tubs have been created by consultancy Sphere, and will be available from next month. Spam brand owner Hormel Foods says the move is a bid to ‘attract both new and lapsed users […]
Skittles has teamed up with the greatest fruit-slicing game in the world and, this July, is set to entertain its fans with a new on-pack promotion, telling avid gamers how to download new Fruit Ninja vs. Skittles to their Smartphone for free. The new and exclusive game, which launches in the UK next month, will […]
Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]