Kabuto Noodles, a food brand launching its first marketing activity, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market. Kabuto is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was […]
Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
Stride Gum has worked together with Widen + Kennedy London to come up with Gumulon, a game app that requires users to chew gum. Users play as Ace, an alien who has to escape monsters while traveling through outer space. Mouth movements are detected by the cameras of iOS devices, which will in turn enable […]
A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development. The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods. The system is based on ‘traffic light’ designs that […]
Blue Marlin has created the branding and packaging for Forces Sauces, a table sauce range that raises funds for charities Stoll and The Royal British Legion. Both charities work to support vulnerable and disabled current and ex-servicemen and women across the UK. Forces Sauces will initially launch with two flavours – Corporal Ketchup and Brigadier […]
Rhuby, the world’s first 100% natural rhubarb liqueur, is now focusing on the U.K. market. Drinks industry veteran and entrepreneur Ylva Binder has gone back to her Swedish roots to create a premium liqueur close to her heart. Rhuby is produced in Sweden, prepared in small batches to ensure the freshest liquid possible; it is […]
Williams Murray Hamm has created the branding and packaging for Chosen Bun, a new London-based gourmet burger delivery service. The consultancy, which was appointed earlier this year, used the name Chosen Bun to reflect the company’s founders’ ‘obsession with recipe experimentation’ to find ‘the ultimate burger’, says Williams Murray Hamm. During a year of research […]
While the Victoria Sponge, Lemon Drizzle and Battenberg have long had a place in the nation’s hearts, recent years have seen consumers turning to baking, eating and creating cakes of the smaller variety. Indeed, highlighting our love for the miniature, new research from Mintel finds that, volume sales of small cakes (139 million kilograms in […]
Yo! Sushi, a popular sushi chain in London, has found an innovative new way to deliver fresh sushi and sashimi to its customers. Called the ‘iTray’, it is a mini helicopter that can travel up to 25 miles an hour—more than six times the walking speed of a waiter. Controlled via iPad, restaurant staff can […]
Caulder Moore is overhauling the brand and positioning of dim sum restaurant Ping Pong. The consultancy says it won a four-way pitch in January after demonstrating that Ping Pong’s communication can be better aligned with its core offer and essence, ‘Little steamed parcels of deliciousness’. A new identity has already been developed, which will launch […]