Carlsberg has launched a new lager which will be supported with a multi-million pound marketing campaign and marks the first brand extension for Carlsberg in a number of years. Carlsberg Citrus, a 2.8%ABV lager blended with natural Persian and Key limes, will be available in the on- and off-trade. The beer has been developed by […]
Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
innocent will be expanding its presence in the chilled ready meals aisle by launching a brand new range of South East Asian innocent noodle pots. An innovative collection of Asian street food inspired meals that contain under 300 calories, give you two portions of vegetables and are low in fat. They’re perfect if you’re looking […]
Top Yorkshire chef Tim Bilton is so passionate about Yorkshire food he’s swapping roses for rhubarb this Valentine’s – giving out bunches of the delicious pink sticks to commuters at Wakefield Westgate rail station! Rail passengers were tickled pink today when Tim, chef proprietor of The Butchers Arms Hepworth, gave out bouquets of Yorkshire Forced […]
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions; three new flavours (Cranberry, Lime and Blueberry) with the same vitalising effect as Red Bull Energy Drink. The introduction of Red Bull Editions to the UK will be supported with a heavyweight £3.5 million campaign to drive awareness and product […]
British cooking company, Cookie Crumbles, says the return of cooking and nutrition education in England’s schools will help improve children’s health and well being. Cookie Crumbles has welcomed recommendations in The Department for Education’s framework for the national curriculum, which includes learning about cooking, healthy food preparation and nutrition. The National Curriculum in England – […]
Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]
So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]
Marston’s PLC, one of the UK’s leading brewers and pub operators, and the world’s largest brewer of cask ale, has selected Ruckus Wireless to supply its Smart Wi-Fi equipment for use within Marston’s pubs and restaurants nationwide. With over 2,000 locations across the UK, Marston’s wanted to better leverage Wi-Fi to improve the customer experience […]
My Secret Kitchen is the UK’s first food and drink tasting company. The team has spent many years travelling the world and presenting food trends to major food manufactures. They are now giving you a sneak peek at the Top 10 food trends in the UK. So without further ado:- 1. Not just Chilli – […]