Budweiser, is to replace Carlsberg as the official beer partner for the England men’s national team, marking the biggest deal in the Football Association’s (FA) history. As well as teaming up with the national side, the Anheuser-Busch-owned brand will take over the taps at Wembley Stadium. The move will further deepen Bud’s ties to the the […]
Independent brewers, Wye Valley Brewery in Herefordshire, have added a Black IPA to their portfolio with the retail launch of Space Hopper. This new craft beer, which has an ABV of 5.2%, is brewed using a mix of local and American hops, including Mosaic, Cascade, Summit and Jester. The result is stout-like in appearance, but […]
Rigid box specialist Pollard Group has created distinctive presentation boxes for two whiskies from Pulteney Distillery, one of the most northerly distilleries on the Scottish mainland. Both Old Pulteney 25-Year-Old Single Malt and Old Pulteney 1990 Vintage Single Malt (for the travel retail sector) are packed in boxes which feature a wood-effect finish, reflecting the […]
Spitfire Heritage Distillers announced a partnership with the Royal Air Forces Association for the duration of the RAF’s centenary celebrations – with especially liveried bottles that are available for pre-order now. Special limited edition collectable bottles of Spitfire Heritage Gin and Supermarine Vodka will proudly gift a proportion of profits to the charity that supports […]
Hennessy is celebrating its much-revered Paradis Imperial this season, by creating the ultimate in luxury private dining and tasting experiences at Four Seasons Hotel London at Park Lane. The Hennessy Experience Room showcases a unique approach to cognac and cuisine pairing with Paradis Imperial – crafted from the house’s rarest and oldest selection of eaux devies – elevating the dining experience […]
New premium crisp brand London Flavours has launched in the highly competitive UK savoury snacks market. The brand & packaging designed by Pure has an intriguing flavour of London about it, capturing the spirit of the capital through events in its recent history, with themes and imagery chosen to maximise the brand’s noticeability. London Flavours […]
Almost half of all shoppers in the UK are put off buying ethical products because they’re too expensive, new research has revealed. The survey, commissioned by the Fairtrade Foundation ahead of Fairtrade Fortnight also found that 16% of consumers don’t buy ethical products because they “don’t trust claims” made about ethically-sourced products. The new research […]
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]
Carlsberg will end its sponsorship of the England football team following this summer’s World Cup in Russia. The move does not mark the end of Carlsberg’s involvement in football, as it will continue to sponsor eight English clubs, including Liverpool and Tottenham Hotspur. However, the move comes as part of a shift in strategy that […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]