Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in stylish […]

Asda Goes For Rivals’ Jugulars With ‘Gimmick’ Free Christmas Campaign

Asda Goes For Rivals’ Jugulars With ‘Gimmick’ Free Christmas Campaign

Asda is launching an aggressive Christmas campaign that targets the other big four supermarkets’ shoppers with a message that claims “You’re Better off at Asda”. The supermarket claims its campaign, which consists of 20 “hardworking” Christmas TV ads, will have “no gimmicks, no promotions and no celebrity filled features”. Instead Asda will invest in lowering […]

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

Sainsbury’s Censured Over Claims Consumers Need Not Shop Around

The Advertising Standards Authority has banned a TV ad for Sainsbury’s after ruling it misleadingly told consumers they need not shop around at Tesco and Asda for the best branded deals. The ad, promoting Sainsbury’s Brand Match money-back guarantee, depicted customers shopping, with the TV screen split into three and a section each representing Sainsbury’s, […]

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]