Angry Orchard announced the national release in the US, of its first-ever hopped hard cider, Angry Orchard Hop’n Mad Apple. The cider makers drew inspiration for this new cider from a traditional craft beer ingredient – hops – to develop a cider that combines subtle floral and tropical fruit notes from Strisselspalt and Galaxy hops […]
As one of the largest supporters of soccer in the U.S., Heineken understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older report facing major hurdles when trying to […]
FIJI Water, the premium bottled water brand in the United States, announced its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of […]
Love stories aren’t always perfect fairytales – but they’re always worth celebrating. As people around the world take a moment to cherish their loved ones on Valentine’s Day, DOVE Chocolate is celebrating love stories that are a little less ordinary. Through an online video series on the DOVE Chocolate YouTube Channel, three couples tell their […]
Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavour to their award-winning portfolio: Wild Berry. Debuting this spring, Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American […]
Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum. Crafted from the sparkling waters […]
American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]
Bud Light is introducing a new cocktail-inspired product to their growing portfolio. Bud Light MIXXTAIL is an 8% ABV cocktail-inspired beverage available in three flavours – Long Island, Firewalker and Hurricane – that combines the great taste of America’s favourite cocktail flavours with the uniquely smooth and refreshing finish expected from a Bud Light. “With […]
H.J. Heinz announced a new ketchup flavour that includes the popular red hot sauce Sriracha. The Pittsburgh-based company revealed it will start selling the Sriracha blended ketchup in February 2015. Sriracha’s ingredients include chili pepper paste, garlic and vinegar. The sauce is named for and patterned after flavours from eastern Thailand. The spiced ketchup is expected […]
After its Brady Bunch tribute, chocolate brand Snickers continues its clever play on the tagline ‘You’re not you when you’re hungry’ by swapping a Sports Illustrated’s cover model for Medusa. Model Hannah Davis graced the magazine’s latest swimsuit issue as front cover girl, but its back cover reveals a scary-looking Medusa baring her teeth—depicting how […]