Benihana celebrated its 50th anniversary. Starting as a small, four-table restaurant on New York’s West 56th Street in 1964, Benihana quickly paved the way for mainstream Japanese food in America. Today, Benihana Inc., the nation’s leading operator of Japanese theme and sushi restaurants, operates 78 restaurants in the United States, Latin America and the Caribbean. Fifty […]
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept […]
One man faced danger on battlefields; another is dangerous on a football field. Together, a U.S. Marine sergeant and a Seattle Seahawks player realized how much they have in common as they discussed their career paths. Military veteran Jamel Felix has been learning about job opportunities within Starbucks, and Seahawks defensive tackle D’Anthony Smith was […]
Steak ‘n Shake is inviting America to a birthday party for the record books on Saturday, June 7, when it will celebrate its 80th birthday by attempting the Guinness World Records title for the “Largest Birthday Sing-Along.” Steak ‘n Shake expects more than 20,000 customers to sing “Happy Birthday” simultaneously across its 529 U.S. locations. As they […]
Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer. The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the […]
MilkSplash, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love. MilkSplash is defining a new category of liquid milk flavorings, and […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
With summer right around the corner, Godiva Chocolatier announced the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: Godiva Trufflelata. Trufflelata offers a new, fresh twist on the traditional Godiva shake by providing a customized delectable treat experience blended with Godiva premium truffles – it’s a truffle in every sip. Unique in […]
Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]
McDonald’s USA is offering guests new reasons to feel good about the fun and the food at McDonald’s with the addition of a new yogurt side option for kids and a Happy Meal brand ambassador. McDonald’s today introduced “Happy,” a new animated Happy Meal character that brings fun and excitement to kids’ meals while also […]