When design firm Force And Form was commissioned to create a unique brand for a new distillery in Seattle’s SODO district, they decided to inject a little bit of mythology into its identity. Inspired by an old British legend of how Hellhounds wreaked havoc in villages, howling three times before dragging party-goers to the underworld, […]
‘Conflict Kitchen’ is a one-of-a-kind restaurant in Pittsburgh that only serves food from countries that the US is in conflict with. According to its website, the restaurant will change its menu and identity every few months, depending on “current geopolitical events”. Open seven days a week, Conflict Kitchen “uses the social relations of food and […]
Fast-food chain KFC’s menu has always centered around its famous fried chicken, which means that the extensive new menu of its new concept restaurant “KFC Eleven” is an unprecedented step away from tradition. Not only is the ‘fried chicken bucket’ missing from the KFC Eleven menu—which includes items like flatbreads, salads and rice bowls—the slow-paced […]
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th anniversary with a stylish celebration in New York City. Hosted by global icon and Moët & Chandon brand ambassador Roger Federer, the fête at Chelsea Piers attracted international stylemakers to toast the world’s most-loved champagne, including singer-songwriter Emeli Sandé, DJ […]
According to Underconsideration, US restaurant chain T.G.I. Friday’s has rolled out a new logo. Launched together with a new URL, NewFridays.com, the new logo features a sleeker and more modern look. The restaurant brand dropped its punctuations in its name—from “T.G.I. Friday’s” to “TGI Fridays”—and its original shape, to have its retained bold red-and-white diagonal […]
Johnnie Walker announces its next step in the art of blending with the release of Johnnie Walker Platinum Label blended Scotch whisky. Inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold, Platinum Label is the most perfectly crafted 18-year-old blended Scotch the company has ever […]
Ryan Lochte is one of the most iconic American competitive swimmers of all time, and today he brought his swim-tastic technique to the delicious world of Combos baked snacks. Armed with a waterproof pizza-delivery bag full of Pizzeria Pretzel Combos, Lochte leapt from a moving watercraft into the Hudson River, swim-delivering the crunchy snacks to […]
Pepsi MAX will air the brand’s new TV commercial to support its latest, and biggest, gaming campaign. Debuting just ahead of the official NFL season, the ad, titled “Disappearing Sanders”, is the television expression of the current Pepsi MAX promotional campaign bringing excitement to fans by inviting them to unlock a legendary player in the […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]
Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to “Go Big,” a promotional theme reflected […]