McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]
Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing December 8, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
Just in time for the busiest shopping season of the year, OREO is introducing gifts.oreo.com, a totally new online gifting experience for consumers featuring festive OREO tins filled with White Fudge Covered OREO cookies, a seasonal favourite. The new eCommerce pilot program will allow Mondelēz International to further build its direct-to-consumer credentials and is the […]
Domino’s Pizza, the recognized world leader in pizza delivery, knows that its customers love free pizza, which is why Domino’s Piece of the Pie Rewards is so popular among its members in the US. What else do people love? Free money, and now Domino’s is giving some away! Starting December 5, all Domino’s Piece of […]
Biggie’s Crack Toffee announced its best-seller product was recognized as the ideal holiday season candy treat. As recently featured on Oprah’s Favourite Things List of 2016 and as seen on the hit show The View, Biggies Crack Toffee is a unique toffee product unlike any other in the market due to its indescribable crackling thin […]
Scotch whisky brand The Macallan, unveils Edition No. 2, a collaboration between Master Whisky Maker Bob Dalgarno and co-founders of El Celler de Can Roca – twice voted best restaurant in the world – Joan, Josep and Jordi Roca. The second release in the Edition Series, a growing collection of Macallan whiskies that explore unique […]
Americans spent about $1.4 billion on cheese snacks in 2016, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 doodles a second at its plant in Berwick, Pa., Wise turns out an estimated 15 million pounds of Cheez […]
Twelve years after Napoleon Dynamite won our hearts with his dexterous dancing skills in the film that shares his name, he’s teaming up with his old pal Pedro to make a commercial for — what else? — tater tots. Following the “Whopperito” and those infamous Cheeto chicken fries, Burger King is now offering cheesy tater […]
Apollo Beverages, an Ohio-based business launched five months ago by beverage alcohol industry veteran Troy Woodrow, will be launching their first 3 SKU’s in August of their new line of Bourbon Cream liqueurs under the nostalgic Woody’s Northwoods brand. The first 3 SKU’s are Original Bourbon Cream Liqueur, Honey Bourbon Cream liqueur and Maple Bourbon […]