It’s time to shine up those dancing shoes because Coca-Cola’s Share the Movimiento dance program is back in South Florida. Share the Movimiento provides teens a chance to work together as a team and express themselves through dance while getting involved with the community. This year kicks-off the second annual event that invites teens to […]
Ever felt “Confoolish” or “Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so Snickers Brand created a new snacking solution to satisfy hunger: Snickers Crisper. Boasting multiple textures, new Snickers Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in […]
Starting January 2016, McDonald’s will phase in new packaging design featuring minimalist typography. It is a major deviation from its graphic-heavy packaging previously introduced in 2013, which had the emphasis on storytelling. This time, they have taken a less-is-more approach with the intention of creating a modern and progressive brand image. Working with Chicago-based firm […]
Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]
Just in time for the New Year, Pique Tea, Inc. announces the launch of the new ritual of tea – organic Tea Crystals. Liberating tea lovers from the inconvenience of tea bags and strainers, Pique Tea Crystals completely dissolve in water and offer a hassle-free way to enjoy an exceptional cup of tea in an […]
There’s a certain magic to the number three — and for the very last “Crash the Super Bowl” contest, the Doritos brand is going to embrace it. After all, good things always come in threes. A three-peat is the sports world’s dream accomplishment. In life’s greatest moments, the third time is always the charm. Perhaps […]
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky into a nine-story 3D screen for the holidays where it is airing a short film for visitors to enjoy. The ‘visual installation’ is part of Jim Beam’s ‘Light Up the Holidays’ campaign and marks the first time the brand is […]
Bud Light unveiled its plans to give America’s favourite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution […]
This holiday season Stella Artois wanted to give city-dwellers a taste of something they don’t get too experience too often — the wonder of a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois (whose name is derived from the Christmas star) has brought to life a pop-up installation that […]
Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]