Ole Smoky Tennessee Moonshine, the most distributed moonshine in the US, announces a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape. Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as […]
Suzanne Greco, who began her tenure with the Subway restaurant chain as a Sandwich Artist in 1973 has been named President of the company. Even before she became a Sandwich Artist, Suzanne had been part of Team Subway since the first store opened as a family business nearly 50 years ago, and brings a lifetime […]
Summer is the time of year to let loose with friends, make new ones and try interesting things — all you need is a little moonlight and some Dos Equis. This summer, Dos Equis encourages fans ages 21 and over to see the rise of the moon as the cue to turn casual gatherings into […]
Strongbow’s latest US ad campaign continues to poke fun at celebrity appearances in adverts with Sir Patrick Stewart on the receiving end once again. The Strongbow Hard Cider TV ad, titled “Fired”, was created by advertising agency Droga5 and shows Sir Patrick Stewart attempting to promote the cider before being fired. The former Star Trek […]
Newcastle Brown Ale is fighting a common misconception about its famous British beer in a video campaign that finds the brewer reassuring its new fans that they’re not idiots. The video titled “Misconceptions,” created by creative agency Droga5, debuted here. It features several new-to-Newcastle beer drinkers learning that everything they thought about the beer was […]
Tecate Light, the Mexican light beer with full flavour, debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.” Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse […]
The new era of customization at McDonald’s has landed in San Francisco’s Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald’s has launched an expansion of its “Create Your Taste” concept to a new restaurant located at 441 Sutter Street. This is the first McDonald’s restaurant in Northern […]
Vermont Hard Cider Company launched its first advertising campaign for Woodchuck Cider. “Why Woodchuck,” showcases Woodchuck’s unique position as America’s original hard cider, crafted at an authentic cidery, unlike many of the recent competitors who have entered the US marketplace. “As the pioneer in the US Cider category, we felt it was time for us […]
Starbucks, the world’s biggest coffee chain, said it would close all 23 of its La Boulange retail locations by the end of September as the stores were not sustainable for its long-term growth. The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and marshmallow dream bars at […]
Musician and audiophile James Murphy has an idea that could make the New York City subway a more melodic experience, and Heineken is helping to show the world how great it could be. The world-famous Dutch brewer hopes to inspire New York City residents and visitors 21 and older to see and hear the city […]