Fast-food chain Carl’s Jr. took its relationship with 72andSunny to the next level by allowing the agency to actually create its new spicy burger. 72andSunny not only conceptualized the ‘Thickburger El Diablo’ burger but also developed the ingredients list, named it, and designed packaging, along with its traditional marketing duties. The burger includes jalapeño poppers, […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Taco Bell is tapping into Cold War-era propaganda imagery along with Orwellian and “Hunger Games” themes to launch Taco Bell’s next big breakfast campaign. In one of the most unusual breakfast campaigns ever, Taco Bell’s TV campaign breaking March 24 begins with a 60-second highly stylized spot that shows two young people breaking away from […]
Tecate Light, cervezas con carácter, launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on local English broadcast TV. In introducing […]
If you are a fan of the fries from McDonald’s, you’ll definitely want to get your hands on this pair of gloves. Created by Dallas-based advertising agency Moroch, these knitted gloves were designed after McDonald’s iconic box of French fries. The gloves are part of a creative direct marketing campaign by Moroch – so they […]
Hornitos Tequila continues to revolutionize the tequila experience with the introduction of the brand’s newest on-trend offering Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavour and a special spice blend. Hornitos Spiced Honey serves up a clean tequila flavour with a touch of floral honey, rich vanilla […]
Cheez-It is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. Crunch’d is offered in two wickedly delicious flavours, including Cheddar Cheese and Hot […]
NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar’s limited-edition Sprite flavour also has evolved to feature a new look and name: Sprite LeBron’s Mix. […]
Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2014 World Beer Championships, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even […]