As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]
Pernod Ricard has axed the ‘Vodka’ text from Absolut’s logo to enable it to expand its marketing to new areas without cannibalising the brand’s cache. The new logo replaces the traditional three-line branding – Absolut Country of Sweden – on all marketing assets, with the exception of the bottle itself. It incorporates an updated typeface […]
New Amsterdam Vodka announced the launch of its first ever national television advertising campaign. The essence of the campaign, titled “It’s Your Town,” celebrates a generation of consumers that revels in a night out on the town, but with a sense of responsibility and pride in the community. https://www.youtube.com/watch?v=_uzZsMVkeQ4 Created in tandem with the San […]
Grey Goose vodka and the PGA Tour announced a marketing relationship designating Grey Goose as the Tour’s “Official Spirit” for the next three years. Terms of the agreement were undisclosed. The new relationship builds upon the brand’s long-standing commitment to, and leadership position in, the sport of golf. Engaging golf enthusiasts for more than a decade, Grey […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]
Absolut has unveiled a new limited edition bottle which pays tribute to one of America’s most iconic cities—Chicago. Designed by Ross Bruggink and crowdsourced by the Threadless community, this bottle pays tribute to the city’s culinary culture, neoclassical architecture and its largest skyscraper. Ross commented: “The bottle represents all of the iconic elements of Chicago […]
http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
The blend of two amazing talents creates something truly compelling and no one knows this better than Absolut. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single ‘I Love It’ ft. Charli XCX – to launch Absolut Tune nationwide, a bubbly blend of crisp white […]
http://www.youtube.com/watch?v=6aLpAVk5u3Y Created by Mother London to launch the new Smirnoff Apple Bite signature serve, the intriguing spot features a quintessentially Smirnoff world of temptation and mystery. Johnny Hardstaff directed the spot, devising a timeless otherworldly bar where everything isn’t quite what it seems. MPC provided all VFX, including the creation of multiple CG snakes. MPC’s […]