VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a “ready to drink” cocktail, announced that supermodel Alessandra Ambrosio has signed on to be the official spokesperson for the brand. In her role as VO|CO spokesperson, Ambrosia will be featured in the company’s advertising campaign, marketing and social communications. “We […]
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the brand’s Transform Today credo – with a global series of adrenaline-inducing events designed to infuse nightlife with creativity, and offer audiences uniquely one-of-a-kind artistic experiences. Beginning in Brooklyn, New York, Nights by Absolut will seek to embody the spirit of […]
Grey Goose vodka announces the introduction of a groundbreaking new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market. An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new […]
Smirnoff, one of the world’s leading premium vodka, announced a pioneering new super-premium vodka – Smirnoff White – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in Smirnoff’s distillation process – vodka is chilled to below freezing point and […]
Grey Goose vodka announces the launch of its newest innovation in the United States, Grey Goose Le Melon flavored vodka. Expertly crafted by Grey Goose Maître de Chai (Cellar Master), Francois Thibault, Grey Goose Le Melon is a discerning combination of the World’s Best Tasting Vodka and the prized essence of ripe, juicy Cavaillon melons. On the heels of […]
Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff, the world’s best-selling vodka, is here to remind people that fun nights out don’t have […]
Absolut is proud to announce that the world-renowned vodka will be unveiling its newest flavor and bottle, Absolut Karnival, at one of the world’s most prominent carnival celebrations in Trinidad and Tobago. The passion fruit and orange blossom-flavored limited edition Absolut Karnival will capture the transformative energy of Carnival. Inspired by carnival and launched in […]
Poliakov, the world’s most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C. The “K Degree” operation was set in motion with a bottle of Poliakov being sent into the stratosphere, to an […]
One of the world’s most iconic vodka brand unveils its eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas – the brand’s first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography. The […]
Absolut and Baz Luhrmann have come together to design their first vodka bottle that pays tribute to Australia. The “Oz” bottle comes in an orange and apple green color scheme, with vignettes, flowers and parrots that form the letters “O” and “Z”. A special neck tag is also attached to each bottle, revealing the four […]