Baptiste & Bottle of The Conrad Hotel in Chicago and The Macallan have collaborated to create the ultimate Rare Journey cocktail experience that will transport guests to The Macallan Cooperage in Scotland. Launched on July 27th, the $95 cocktail explains the symbiotic relationship between scotch whisky and sherry through the senses and a virtual reality […]
A South Yorkshire commercial kitchen specialist has been given the backing of Simon Rimmer after impressing the celebrity chef with its powerful new VR (virtual reality) investment, which he believes will transform the way in which commercial kitchens are developed. Lloyd Catering Equipment, which counts some of the UK’s best known restaurant and pub companies […]
Spanish beer brand San Miguel, will host a three-day interactive consumer event in central London, targeting adventure seekers and inspiring them to celebrate life’s riches. Taking place between 19-21 July, The San Miguel Experience will be housed in iconic London venue, One Marylebone, and will include a range of exclusive masterclasses, live demonstrations and workshops. […]
Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]
In November 2016, Droga5 presented Rustlers microwave snacks as part of why it’s great to be alive now – its ad, 80 Years of Torment, reminding audiences of the crappy things that punctuated the past of an eighty year old man – child labour, getting the cane at school, the Great Depression, conscription and aerobics […]
Visitors to Fruit Logistica in 2017 will have an exclusive opportunity to experience the “Visit my Farm” app live and to visit a Dole banana farm thanks to virtual reality. The new technology will allow visitors to take a look over the shoulder of Dole employees at each stage of production. This innovative marketing tool enhances […]
M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
As the icon of victory, Maison Mumm announced a brand new sponsorship deal with international freestyle skiing star Kevin Rolland. A 9-time medalist with 5 golds at the X Games and Olympic Bronze medalist at Sochi in 2014, Rolland embodies the House’s motto of Dare, Win, Celebrate and personifies pushing the limits. This new partnership will […]