Young start up CocoPro, who produce the world’s first high protein pure coconut water, has announced a pivotal new listing with Waitrose. The listing will ensure that both mouth-watering flavours – Coconut and Coconut & Pineapple – are available nationwide for the first time in 230 stores from the end of this month. Sampling, in-store […]
With two flavours to choose from, original and mild emmental, Kerry Foods is sure they will both be winners with pre-school kids and parents alike who are looking for that on-the-go and in-between meals snack. Tom Willcock, kids’ dairy marketing manager at Kerry Foods, said: “WowMe! Design has designed a pack that perfectly reflects the […]
This September Primrose’s Kitchen celebrates Organic September with the launch of its latest delicious granola product – Organic Goji, Black Pepper & Lemon Granola. Developed with the naturopathic lifestyle in mind, all Primrose’s Kitchen products aim to add extra goodness to the morning meal – health food that is delicious, exciting and nutritious. This new […]
Waitrose has introduced a new cat and dog food range with the brand and visual identity designed by Equator. The retailer wanted to snag a portion of the £1.6bn pet food market and tasked Equator with creating the strategy, brand name, visual identity and packaging for the ‘Mill Stream Farm’ range which launches UK-wide this […]
As the whirligig of summer shindigs gets into full swing, the clever folk at Pimm’s have created two new ways to enjoy Pimm’s o’clock with friends; the new Pimm’s & Ginger Ale and Pimm’s & Diet Lemonade pre-mix cans. These perfectly portable tipples, stocked in Tesco and Waitrose, blend the classic combination of Pimm’s No. […]
No time for breakfast? Struggling to think of a way to eat a healthy breakfast on the go? Try Lizi’s Granola On The Go – a single serving of delicious granola in a self-contained pouch and spoon pack. Cleverly, lactose-free milk powder is already added, so just add a few spoonfuls of water to create […]
Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]
Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. In the 40-second ad, which launches tonight, gardening personality Titchmarsh tells the story of “the brilliantly British apples” on sale at Waitrose. The film opens on scenes of rainy fields. Titchmarsh explains in a voiceover […]
http://www.youtube.com/watch?v=BEMDcWjKg58 Waitrose has hooked up with Delia Smith again, just months after dropping her from its ads, to bring the TV cook’s recently launched online cookery school to Waitrose TV. The Delia Online Cookery School with Waitrose, which will feature an array of tutorials free of charge, goes live today on the Waitrose TV site […]
Retailer Waitrose says it is aiming to halve the amount of packaging it uses by 2016. The supermarket says it will aim to use 50 per cent of material compared to 2005 – cutting out nearly 100 tonnes of packaging each year. It has unveiled three packaging redesigned which aim to help it achieve its […]