WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Warburtons has teamed up with the London office of independent, strategic brand design agency, Bulletproof, to create new packaging design for Warburtons Sandwich Thins, the next chapter in the agency’s relationship with the family-owned baking company. Bulletproof was tasked with creating a design with real taste appeal to ensure Warburtons Sandwich Thins stand out in […]
Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]
Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, an exciting new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to […]
Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]
Warburtons has invested in another blockbuster ad to bring excitement to the bakery category and drive sales, this time starring everyone’s favourite gang – the Muppets, who will appear tonight for the first time in ‘The Giant Crumpet Show’. The 120-second commercial of gigantic proportions is part of a large £25m integrated, through the line […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]
Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
Carling has released an online ad to tie in with the Duchess of Cambridge giving birth to a son. The humorous ad, created by Creature, fits into Carling’s “refreshingly perfect” campaign, which launched in May 2013. The spot shows a man in dungarees entering an empty nursery and then setting to work decorating the room. The […]
Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]