Brewgooder, one of the UK’s leading ethical beer brand, has launched its “Jingle Wells” campaign which will repair 12 wells (one for each day of Christmas), providing 4,000 people with access to clean water by January 2019. By crowdfunding through the sales of Brewgooder Clean Water Lager, sustainably sourced Christmas jumpers, T-shirts, and exclusive festive […]
Scottish Water will unveil the first of its new purpose built ‘Top up Taps’ outside the Scottish Parliament in Edinburgh on October 31. The public refill stations will be rolled out in around 30 towns and cities throughout Scotland over the next two years, encouraging people to top up their refillable bottles with high quality […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]
Premium water brand, Icelandic Glacial, announced that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial’s portfolio in the Icelandic region along with current portfolio of beverages. Icelandic […]
Creative agency Space is helping Highland Spring become the go-to water brand for consumers with a witty new on-pack campaign that celebrates everyday bravery. The promotional campaign ties in with the brand’s Brave by Nature proposition, which encourages people to celebrate life by venturing outside of their comfort zone… just a little bit. Brave by […]
evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]