WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
McCoy’s – the UK’s number one ridged crisp – launches their first radio campaign to promote some of it’s much loved flavours with a twist. Two years after his TV debut, Flavour has finally made it to radio. But he’s more shock-jock than drive-time-smoothie, as we hear him indiscriminately prank-dial the unprepared nation with one […]
Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]
McCoy’s is back on TV screens with a new creative, positioning itself as a brand that’s famous for delivering on flavour. To deliver strong cut through and get McCoy’s on consumers’ shopping lists, a heavyweight and targeted £3m marketing campaign is being put behind the launch, including an all-new TV advert titled ‘When Flavour Calls’. […]
Warburtons has invested in another blockbuster ad to bring excitement to the bakery category and drive sales, this time starring everyone’s favourite gang – the Muppets, who will appear tonight for the first time in ‘The Giant Crumpet Show’. The 120-second commercial of gigantic proportions is part of a large £25m integrated, through the line […]
Warburtons has recently partnered with the British Heart Foundation to help share informaton on health & nutrition. This week saw the lauch of ‘Red Breakfast’, a stop motion spot which is part of a wider social media campaign to raise awareness of the importance of healthy eating in maintaining a healthy heart. Grand Central’s George […]
Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to whet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight, with the copy reading: “Its worth the fight.” “‘It’s worth […]