The Macallan is delighted to present the sixth and final masterpiece from their prestigious The Macallan in Lalique Six Pillars Collection in partnership with Lalique. The ‘Peerless Spirit’ decanter represents the concluding chapter in the story of The Macallan’s foundation stones, the elements that define the character of this extraordinary single malt. It also showcases the […]
The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
La Bodega Internacional (LBI), a Hispanic-owned, handcrafted premium spirits company based in Atlanta, has announced the launch of J.R. Revelry, a new, 90 proof bourbon that provides a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs. J.R. Revelry has a smooth, approachable flavour profile, with a rich amber appearance and a […]
In response to the booming bourbon industry sweeping America, Refresh Glass, a company that creates drinking glasses and home décor items from empty wine bottles, launches a signature bourbon glass. Bourbon and whiskey drinkers everywhere can enjoy chilled bourbon with little dilution. As part of their 10 Million Bottle Rescue Mission, Refresh Glass collects over […]
Claiming the integrity of Tennessee whiskey is “under attack” Brown-Forman‘s Jack Daniels asserts the only way for Tennessee whiskey to be a “premium product representing a world-class standard and utmost quality” is for it to be aged in new oak barrels. Interestingly, according to the website of Brown-Forman owned Early Times whiskey, the brand is […]
Diageo, the world’s leading spirits, beer and wine company, has been named Whisky Advocate’s Distiller of the Year. Whisky Advocate, one of America’s foremost publications on whisky, cited Diageo’s distillery investment in Scotland, distillery sustainability initiatives, and significant innovation occurring across its whisky portfolio as evidence of the company’s contributions to the global whisky landscape. […]
The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the Canadian launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century. The barrels used […]
To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]
Arnold Worldwide have launched ‘Swarm’, a new spot for Jack Daniel’s Tennessee Honey, that’s creating a real buzz for the number one selling honey-flavoured whiskey in the U.S. Like the initial spot that launched the brand, this one also features King Bee, only this time with an unstoppable force of CG bees (fans) who follow […]