Label 5 expands its range with a new expression: Label 5 Gold Heritage. This new offer will be unveiled at TFWA Cannes next October. Label 5 Gold Heritage has been created to delight Scotch whisky lovers who are looking to explore the brand’s character in more depth. Graham Coull, Label 5 Master Blender, crafted a unique and rich […]
Purple Creative has overhauled the Glenfiddich Single Malt Scotch Whisky brand creating a new identity, colour system and brand expressions. The consultancy – which has worked with Glenfiddich for eight years prior to this rebrand – has evolved the stag in a bid to “evolve, strengthen and premiumise” the icon, which Glenfiddich sees as its […]
The first Haig Club Single Grain Scotch Whisky advert puts the ‘toast’ at the heart of the brand Diageo, a global leader in beverage alcohol, has announced the launch of its first TV advert for the new Single Grain Scotch Whisky Haig Club. Renowned British director Guy Ritchie has teamed up with award-winning advertising agency adam&EveDDB […]
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering. Jim Beam Kentucky Fire, the latest flavoured bourbon expression by the Beam Suntory brand, features the flavour of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot. “We’ve led the […]
Grant’s Whisky has launched ‘#IOU’, a global campaign designed to move the brand away from its conventional product-led communications to video ads targeted at millenials. The #IOU campaign has kicked off with a short film distributed exclusively online in the form of PR and social media buys and event activations which will run until 2015. The […]
Inside the luxurious Johnnie Walker Experience, a short walk from the PGA Centenary Course where the main action will take place this weekend, a team of European golf journalists sealed a two-shot victory over their American rivals at the exclusive Johnnie Walker Mini Golf Course. Winning captain, golf pundit and former Ryder Cup captain, Colin Montgomerie said: […]
John Dewar & Sons Ltd., one of the most respected names in the world of Scotch whisky, announced plans to release a range of new expressions and never-before-released single malts – the hidden gems of its single malt portfolio. This bold move, unprecedented in recent years, will introduce a treasure trove of top-shelf whiskies to […]
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the Formula One group that will enhance the brand’s global positioning and significantly expand the platform for its highly successful responsible drinking initiative, Join the Pact. The announcement of the new multi-year arrangement, which also sees Johnnie Walker become the Official Whisky […]
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget. Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack […]
Jude Law and Giancarlo Giannini take part in an elegant gentlemen’s wager in a smooth new short film for luxury scotch brand Johnnie Walker Blue Label. The film, directed by RSA’s Jake Scott and devised by agency Anomaly, sees Jude Law learn to dance in an attempt to win a beautiful yacht from the reluctant […]