Dewar’s, blended scotch whisky, is proud to announce an extension of the Dewar’s ‘Live True’ campaign with the launch of “Dewar’s Profiles,” a digital version of the brand’s successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact […]
Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]
Glenfiddich reveals ‘The Original’ whisky. A unique expression inspired by the 1963 Straight Malt, the first ever single malt to be actively marketed internationally, effectively establishing the entire single malt category we know today. A reproduction of the original Glenfiddich Straight Malt, this release is an exclusive addition to the family run distiller’s collection of […]
Johnnie Walker has unveiled its annual Johnnie Walker Blue Label 2015 Limited Edition. Available this Christmas season, the Limited Edition focuses on showcasing Blue Label’s rarity, depth and character. In perfect time for the festive season, the exquisitely designed bottle invites individuals to embark on a journey into the depths of rare craft, cask and […]
Crown Royal Canadian Whisky expands its legendary portfolio with the announcement of a new flavoured whisky – and the apple does not fall far from the historic tree. Crown Royal Regal Apple is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavours. Crown Royal Regal Apple is a unique […]
Label 5 expands its range with a new expression: Label 5 Gold Heritage. This new offer will be unveiled at TFWA Cannes next October. Label 5 Gold Heritage has been created to delight Scotch whisky lovers who are looking to explore the brand’s character in more depth. Graham Coull, Label 5 Master Blender, crafted a unique and rich […]
Purple Creative has overhauled the Glenfiddich Single Malt Scotch Whisky brand creating a new identity, colour system and brand expressions. The consultancy – which has worked with Glenfiddich for eight years prior to this rebrand – has evolved the stag in a bid to “evolve, strengthen and premiumise” the icon, which Glenfiddich sees as its […]
The first Haig Club Single Grain Scotch Whisky advert puts the ‘toast’ at the heart of the brand Diageo, a global leader in beverage alcohol, has announced the launch of its first TV advert for the new Single Grain Scotch Whisky Haig Club. Renowned British director Guy Ritchie has teamed up with award-winning advertising agency adam&EveDDB […]
Jim Beam Bourbon is kicking things up a notch with its third flavoured whiskey offering. Jim Beam Kentucky Fire, the latest flavoured bourbon expression by the Beam Suntory brand, features the flavour of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot. “We’ve led the […]
Grant’s Whisky has launched ‘#IOU’, a global campaign designed to move the brand away from its conventional product-led communications to video ads targeted at millenials. The #IOU campaign has kicked off with a short film distributed exclusively online in the form of PR and social media buys and event activations which will run until 2015. The […]