The Glenlivet re-introduces the world to its founder, George Smith, with the US release of Founder’s Reserve, a new, permanent benchmark expression in the brand’s core range. Founder’s Reserve is the ultimate tribute to George Smith’s original vision to craft the definitive, smooth single malt whisky: the single malt known as the original standard setter. […]
Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
John Dewar & Sons Ltd. announces the release of The Deveron single malt which hails from MacDuff distillery, located on the northern edge of Aberdeenshire. The new expressions of The Deveron 10 year-old, The Deveron 12 year-old and The Deveron 18 year-old have never been released before now and will be available from October 2015. […]
Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]
The Jack Daniel Distillery announces the release of the brand’s first-ever barrel strength offering within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the US. “As master distiller at Jack Daniel’s, I get […]
Glenfiddich has unveiled the results of a major photography project that includes beauty imagery for its 21 Year Old and Rare Collection of most exclusive and oldest whiskies. Working with UK design agency Purple Creative, the brains behind the brand’s new visual identity, the photography project saw Purple commission photographers Ted Humble-Smith and Benedict Morgan […]
The Jack Daniel Distillery announced it has launched a new red hot cinnamon liqueur called “Jack Daniel’s Tennessee Fire,” in Canada. Crafted with Jack Daniel’s Old No. 7 whisky and naturally infused with a proprietary red hot cinnamon liqueur for a smooth and delicious taste, Jack Daniel’s Tennessee Fire will be available across Canada this […]
It has been more than a century since Chivas Regal established itself as one of the world’s luxury whisky, and now the brand introduces a symbol of luxury for a new era – Chivas Regal The Icon. Born of craftsmanship… Icons aren’t made, they’re born. A blend of some of the rarest and oldest whiskies […]
Established in 1815, this year sees the 200th anniversary of Laphroaig Islay Single Malt Scotch. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old in the Canadian market that will be available in stores beginning June 2015 at an approximate retail price of […]