Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]
Johnnie Walker announces the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly. This special edition marries traditional Chinese […]
Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]
La Bodega Internacional (LBI), a Hispanic-owned, handcrafted premium spirits company based in Atlanta, has announced the launch of J.R. Revelry, a new, 90 proof bourbon that provides a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs. J.R. Revelry has a smooth, approachable flavour profile, with a rich amber appearance and a […]
Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]
Highland Single Malt Scotch Whisky distillery, Balblair, is announcing the release of four new vintage expressions in the U.S. market this month. The newly released whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. This is the first time that Balblair, which […]
Glenmorangie has launched this years bespoke gifting pack, containing a bottle of Glenmorangie’s signature expression The Original and two of the brand’s elegant tumblers. The distinctive packaging, developed by ButterflyCannon, has a wrap around window displaying the contents in a dramatic and eye-catching manner. Inspired by the mesmerising window displays of luxury boutiques throughout the […]
Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]
Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina. Chivas18, which is targeted at a more design-conscious adult audience, has teamed up with Pininfarina to create an Ice Press. This device, which can be […]