evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, Virgil Abloh. The reusable bottle was unveiled during New York Fashion Week 2019.

Made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. A white, protective silicone sleeve features ‘evian’ branding printed in gray and ‘RAINBOW INSIDE’ written vertically within Abloh’s signature quotation marks.

evian announced in December 2018 that Virgil had joined the brand as creative advisor for sustainable design.

The Danone-owned company aims to be a 100% circular brand by 2025. There’s no word on the price for this limited-edition version yet but the bottle will be available with the text in four colour-ways: pink, purple, light blue, and dark blue.

Source: Design Boom

  Beverage, Branding, Danone, Design, evian, New York Fashion Week, Non Alcoholic, Packaging, Reusable, SOMA, Sustainable, Virgil Abloh, Water Bottle