Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid. 

The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”.

In one ad we see a slice of Kingsmill 50/50 slide into a toaster and emerge as a superhero with cape. In another ad a toasted bread soldier flies, superhero style, into an awaiting boiled egg – with the endline: ‘Loaf’s Good’.

The campaign, which was created by Recipe – their first work since being appointed Lead Creative Agency, breaks 8^th October and runs for one month across ITV, C4 and Sky Media channels. The campaign will also run on broadcast digital channels.

Source: Recipe

  Advertising, Allied Bakeries, Bread, Campaign, Food, Kingsmill 50/50, Marketing, Recipe, Superheroes, TV, UK