Captain Morgan today unveils its new pack design which will begin global rollout next month, following the launch of the brand’s global ‘Spice On’ campaign in August last year. The new design builds on the Spice On campaign which celebrates the spice of Captain Morgan’s liquid and ‘spice’ as the individuality people bring to social situations. The new pack puts the quality, flavour and most importantly the spice of the liquid at the forefront of the design. The design features a bold colour palette and the addition of […]
Whittard of Chelsea, a market leader in tea, coffee, and hot chocolate, has today launched their first-ever TV commercial ahead of Mother’s Day, filmed with Team ITG. Video and photography teams from Team ITG, the technology-led, multichannel marketing activation business, produced the advert on location, while also capturing a suite of lifestyle and product photography […]
Coffee. Your humble ritual. Is bigger than you think.With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee. Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not […]
First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be. Delivering a mindset of magnificence, the campaign delivers a rallying cry […]
Lavazza and its partners unveil the ‘Learn to Dream’ mural to inspire young people in the local community to find and chase their dreams Today, leading Italian coffee brand, Lavazza, and long-term partner Arsenal unveil their project with London Metropolitan University to inspire young people in North London to dream big, with the launch of […]
April 23 sees Coldpress enter the Juice Shots fray, the single fastest growing segment within premium tier juices. The arrival these of 2 generously-proportioned hexagonal bottles will bring some added momentum to a shot category meticulously pioneered by juice shot legends Moju, who have been at the very heart of broadening juice’s all-round functional appeal. According […]
Cafédirect are boldly marketing their 32-year long mission to help make the world of coffee ‘Better for Everyone’, headlining with a new range of consumer and grower benefit driven, speciality blends. Ethically focused London-based branding agency Family (and friends) have continued their long-standing partnership with the UK’s founding Fairtrade coffee brand, Cafédirect, developing the brand […]
Whiskas has launched a new integrated campaign to showcase the great taste and variety of its new range, featuring Tasty Mix, Duo and Pure Delight. “‘Whiskas – Even the Fussy Cats”, developed with AMV BBDO and running across TV, radio, and online, brings to life the wonderfully fussy nature of cats by using a mix of live action […]
SIG achieves another milestone in responsible sourcing SIG today announces another industry first for responsible sourcing by purchasing 100% of the aluminium for SIG aseptic carton packs with certification to the Aluminium Stewardship Initiative (ASI) standards globally from January 2023. SIG is the only packaging provider to offer aseptic cartons with ASI-certified aluminium and enable […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
