Oat market leader Quaker Oats has thrown their delicious product in the mix to show TikTok how the baked oats trend is really done. One of many culinary moments to hit the social platform recently, it presented the perfect opportunity to get the brand on board and join in the conversation. It also offered the […]
INNOVATIVE DIGITAL SOLUTION OFFERS A SMARTER WAY TO SERVICE FILLING MACHINES AND LOWER COSTS
LACBOM, a Brazilian dairy company offering plain and chocolate milk products in SIG carton packs since 2019, has expanded its partnership with SIG by opting for Remote Services from SIG. This latest innovation offers a smarter way to service filling machines and to generate more filling line uptime. SIG’s Remote Services are now installed at the LACBOM […]
Häagen-Dazs has launched a four-week promotional campaign, offering German customers a variety of discounted films on Amazon Fire TV devices each week. The drive builds on the ice cream powerhouse’s ongoing celebration of female empowerment, with each of the films amplifying the brand’s #DontHoldBack messaging. It also aims to boost awareness of the limited-edition DUO flavours, which […]
Thorncroft Cordials, acquired by James White Drinks in 2011, was the original pioneering cordial range that introduced Elderflower to the wider UK market. Faced with the challenge of the sugar tax, the James White team have successfully reduced the sugar content without compromising the unique Thorncroft flavours. To mark this change, the range has been […]
Rémy Martin expands its time-honored tradition of celebrating the sounds of local communities by announcing, “Voices of Harlem”a partnership with the Harlem Writers Guild that pays homage to the written word and voices of those from the Harlem Renaissance era. The series imagined by FRED & FARID New York creative agency highlights the parallels between music and poetry as powerful […]
New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage
Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, […]
Kingsland Drinks has announced its Vin Crowd brand will be teaming up with online clothing e-tailer Nasty Gal this year for an on-pack takeover. Launching in Summer 2021, the Nasty Gal collaboration will offer consumers the chance to win seasonal themed prizes and provide Vin Crowd shoppers with a 10% discount for the clothing webstore. […]
TVC to be rolled out this weekend
Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend. The campaign was created by Publicis Dublin for Heineken® Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC – which was filmed by director Karien Cherry & […]
Kallø, the leading rice cake brand owned by Ecotone UK, has launched its best-selling chocolate and yogurt topped rice cakes in twin snack packs (33g, RRP £1.00). Available in Morrison’s stores from March, the convenient new format features two jumbo servings, individually packaged and available in three flavour options: Vegan Dark Chocolate, Milk Chocolate and Yogurt […]
Pearlfisher has redesigned the brand portfolio for Swiss brewing icon, Eichhof beer, to take the brand forward with a new balance of brewing tradition and creativity and engage audiences by crafting unique stories and new ideas into every bottle. Brewed in the heart of Switzerland, Lucerne, for more than 185 years, Eichhof is now owned by […]