After generating over one billion views on social media, sales of Weetabix increased by 15% since Tuesday according to Sainsbury’s sales data, with boxes pictured flying off the shelves at the Sainsbury's Kiln Lane Superstore in Epsom.
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday. This comes as a result of a social media post that went viral from earlier this week featuring baked beans on Weetabix, which sparked conversation and debate nationwide […]
French family business Triballat Noyal is taking a groundbreaking future step by choosing SIG filling technology and aseptic carton packs for its Sojasun and Sojade plant-based products. Triballat Noyal, based in Brittany, likes to do things a little differently and is committed to making products that are healthier for both people and the planet. Choosing […]
Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is drumming up team spirit through a multi-channel campaign, supported with enhanced social media spend. Whole Earth Team GB Rowing from Ecotone UK PR on Vimeo. Launching in February, YouTube animations featuring Whole Earth peanut butter jars competing in various Olympic […]
WaterAid has created a thought-provoking animated advert, The Girl Who Built A Rocket, as it explores new ways to engage the public in the global water crisis and the importance of the charity’s mission. The launch of the film, which features the voice of broadcasting legend Sir Trevor McDonald, links with the real world timing of three Mars missions […]
Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects.
· The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,
One in five children live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE. The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]
A drinks start-up has launched ‘Mawé,’ a new vitamin drink set to rival the high caffeine and sugar energy drink market. Aimed at millennial parents, gym goers and health-conscious on-the-go workers, Mawé is a caffeine-free, low sugar alternative to quick-fix energy and soft drinks. Boosted by B vitamins, the canned drink claims to harness the […]
Butcombe Brewing Co has launched a gluten free variant of its ever-popular golden ale Butcombe Gold – Gold Gluten Free. As well as being a superb tasting golden ale, Gold Gluten Free also solves the age-old problem faced by chefs striving to create authentic tasting gluten free dishes with a beer element. Beer battered fish, […]
Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in design and branding across […]
FIRST AMBIENT YOGHURT DRINKS WITH CHEWABLE PIECES LAUNCHED
Dairy Farming Promotion Organization of Thailand (DPO) has launched the first ever ambient yoghurt drinks with chewable pieces in Thailand, made possible by unique drinksplus technology from SIG. The new range of yoghurt drinks called Chew-D offer consumers a healthy yet interesting new taste experience. The fat-free and low sugar passion fruit-flavoured yoghurt drink contains […]
