Luxury ice cream brand Häagen-Dazs is shaking up the ice cream category by launching a 2-in-1 ice-cream; a multi-texture creation in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry. Available from the end of January, the completely unique proposition is set to drive category value by answering a consumer […]
Leeds-based creative agency Robot Food have rebranded the online sports and active nutrition company bulk™ for the third time. With the business on track to break £100m revenue in 2021, the strategic reposition and rebrand signals a progressive shift in direction – with the aim of broadening appeal beyond the brand’s current heartland of avid gym-goers to create a more inclusive experience for all. This includes the decision to drop ‘Powders’ from the name.
As more people recognise the significant role fitness and, more importantly, nutrition plays in their daily lives, the extensive range of products offered by bulk™ means that it is perfectly placed to answer the needs of many. To elevate bulk™ from perceived commodity to an aspirational lifestyle brand, Robot Food chose to break away from the confines of the […]
Alcohol-free beer brand Freestar has launched its Beer a Mate campaign to ease Dry January in lockdown. January is hard enough as it is, stuck at home on away from your mates. With less zoom quizzes likely to occur this time around, Freestar is encouraging its customers to bring the give some good vibes and let your […]
THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT
Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]
Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.Using colors inspired by its “real and delicious food,” the fast food chain unveiled Thursday a retro-influenced new identity that includes a redesigned (yet recognizable) logo and new food packaging, employee uniforms and signage in its soon-to-be remodeled […]
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years […]
Quaker Oats is encouraging the nation to seize the moment, as part of a new multi-channel campaign and on-pack promotion launching in January Promotional packs of Quaker Oats will offer shoppers some much-needed cheer as we enter the new year, with 1000’s of prizes available to be won* The brand’s popular Go Forridge TV ad will also make a return, championing the new Quaker Oat So Simple sachets flavours: Classic Banana and Velvety Chocolate
Quaker Oats is inspiring the nation to kickstart the new year with purpose and positivity, as part of a multi-channel campaign: Have 2021 For Breakfast. Live from 4th January, the activity will feature an on-pack promotion, with 1000’s of prizes available to be won*, including home experiences, staycations and outdoor activities. “The prizes have been carefully selected […]
Australian Tea brand T2 Tea has hired London independent creative agency isobel to produce a new campaign for 2021, focusing on gifting. T2 were born in Melbourne, Australia, and are known for turning the world of tea on its head by creating brews that take you on a journey. Now with over 20 years of […]
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Take Back design innovation showcas-es an innovative returnable and reusable takeaway packaging solu-tion.
More than 8 million tonnes of plastic is dumped into our oceans every year, which tells us all we need to know about the poor waste management of plastic and just how little plastic is successfully recycled globally. Single use plastics in many formats are due to be outlawed from 2021 – we need a […]
The Coconut Collaborative, the #1 premium free from dairy brand in the UK, is launching its first ATL campaign with creative by big fish and media planning and buying by Yonder Media. Yonder Media was appointed to work with the free from dairy brand following a competitive pitch in October, with big fish briefed shortly […]