m.economy research from mud orange reveals British Muslims’ views on food and drink branding, and how shifting lifestyles are impacting their consumption habits.
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, today launches findings from its first m.economy research on food and drink. The never previously explored insights reveal British Muslims’ motivations, behaviours and attitudes towards dining, grocery shopping, alcohol-free drinking and more. The findings also explore how British Muslims culture and lifestyle choices are rapidly […]
Sales of frozen food have continued to surge and increased by £221m in the last three months (w/e 6 Sept) according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales follows an increase of £285m in the previous 12-week period from the end of March to 14 […]
Swiss milk processor, Emmi, alongside multinational food packaging and global leading packaging company Tetra Pak, has partnered with leading creative technology studio, Appetite Creative, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging. The direct to consumer campaign aims to raise the profile of two existing products, […]
Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges. Buddy kept elements of Pulsin’s brand […]
Amcor and Nestlé are launching a breakthrough in recyclable packaging that will improve the environmental footprint of consumer packaging up to 60%*, starting with wet cat food.
Amcor, a global leader in packaging, in collaboration with Nestlé, today launched the world’s first recyclable flexible retort pouch. The new high barrier pouch, using Amcor’s AmLite HeatFlex Recyclable solution, will first appear in stores in the Netherlands in October 2020. Amcor and Nestlé partnered to overcome one of the largest challenges facing the industry […]
Dog Biscuits Made With 60% Authentic Chhurpi Cheese & 0% Filler Grains
As pet owners start planning for a second Lockdown it may well be worth considering Pawfect’s latest all-natural treat Cheescuits which arrives in the UK this October, tapping into the growing demand for premium online operators, supermarkets and discerning independent food stores to mirror the growing demand for clean deck ‘healthier living’ foods for humans […]
Celebrate Christmas with the new MUST-HAVE gin gift for 2020 – an indulgent Orange and Gingerbread Snow Globe Gin. Presented in an exquisite Italian made Snow Globe Bottle, the product contains edible 23kt gold leaf and a lamp on the base for illumination. The luxurious gin has real zesty Seville orange upfront taste with warmth from […]
Permissibly indulgent snack bar brand Fibre One from General Mills has announced it has reduced the sugar content of its best-selling brownie range by a whopping 30%, without compromising on taste. The new brownies will start to roll out and be on shelf in both single and multipack formats from this month. The recipe renovation comes as consumer […]
Clipper Teas, the ethical tea brand owned by Wessanen UK, has launched an Organic Tea Advent Calendar designed to surprise and delight tea lovers in the run up to Christmas. The Clipper Organic Tea Advent Calendar (£4.99, 48g) is available online at clipper-teas.com, via Amazon and in health food trade stores from this month. The new SKU contains 24 tea […]
This Week, Naked Smoothies has launched a new brand campaign, ‘Be More Naked’, to promote its entire range of smoothies: Naked Machines, Naked Lean and Naked Zing. ‘Be More Naked’ brings to life Naked’s new brand positioning and new brand visual identity, via exciting new digital content encouraging people to have the confidence to embrace […]
