Recently, GPA Luxury teamed up with Woodford Reserve to produce a striking red and white pack for the bourbon brand’s Baccarat Edition, which is aged in cognac barrels and bottled in a crystal decanter. The GPA Luxury team manufactured a rigid board, double-doored box, wrapping the exterior in custom-dyed red paper, and the interior in […]
Brand design agency Lewis Moberly has appointed Ben Sillence, former Global Design Manager of Maltesers and Dove Galaxy, as a Director of Strategy with immediate effect. Since its foundation in 1984, Lewis Moberly has worked with some of the most well-known and best loved consumer brands including Johnnie Walker, Selfridges and Waitrose Cooks amongst others. […]
‘The New Rules of Mixing’ idea won £250,000 worth of advertising
Whisky brand Monkey Shoulder has utilised £250,000 worth of outdoor media space, won as part of OCEAN’s Crucial Creative Competition, to get people back into local bars and pubs (all adhering to Government guidance, of course). Named ‘World’s Top Trending Scotch’ for five years’ running, as well as ‘World’s Best-Selling Scotch’ by the Drinks International, Monkey Shoulder continues to go […]
Leading Irish ready meal and convenience food producer, Swift Fine Foods, has launched a new range of premium vegan ready meals into the UK retail sector, under the new brand Cook Republic. The new range, created by Simon Maddrell, founder of UK-based innovation consultancy Orbit&Anchor, has been specifically developed to capitalise on the growing consumer […]
Kraft Heinz has appointed Media Bounty as its social and digital agency to work on its Heinz for Baby brand. The appointment comes after a competitive process run through Creativebrief. Media Bounty’s appointment coincides with an exciting new chapter for Heinz for Baby, and its trusted range of expertly made baby food prepared with natural […]
Margarine brand inspires consumers to stay happy and healthy through new partnership with Virgin Money London Marathon, supported by marathon legend Paula Radcliffe
Upfield has announced the return of FLORA as a sponsor of the Virgin Money London Marathon ahead of The 40th Race virtual event on 4th October, having signed a four-year deal until 2023. To celebrate the partnership, FLORA has partnered with three-time London Marathon winner and World Record setter Paula Radcliffe as part of it’s campaign ‘Get Towns Active’– inspiring […]
m.economy research from mud orange reveals British Muslims’ views on food and drink branding, and how shifting lifestyles are impacting their consumption habits.
Mud orange, the award-winning creative agency helping brands to connect with diverse audiences, today launches findings from its first m.economy research on food and drink. The never previously explored insights reveal British Muslims’ motivations, behaviours and attitudes towards dining, grocery shopping, alcohol-free drinking and more. The findings also explore how British Muslims culture and lifestyle choices are rapidly […]
Sales of frozen food have continued to surge and increased by £221m in the last three months (w/e 6 Sept) according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales follows an increase of £285m in the previous 12-week period from the end of March to 14 […]
Swiss milk processor, Emmi, alongside multinational food packaging and global leading packaging company Tetra Pak, has partnered with leading creative technology studio, Appetite Creative, to promote the launch of two new products, Oat Milk Drink and Balance Drink, via interactive digital advertising and connected packaging. The direct to consumer campaign aims to raise the profile of two existing products, […]
Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges. Buddy kept elements of Pulsin’s brand […]