During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren’t so frigid, an ice cold Coke can help beat the heat. A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Springetts Brand Design has designed a range of fibre yogurts to be launched in the UK by Arla. Arla challenged the design house to create a disruptive new design for their fibre yogurts. With fibre having so many negative associations, Springetts were asked to create a design that shifted the landscape of how we see […]
Cheez-It is introducing two exciting cheese snacks: Cheez-It Duoz caramel popcorn and Cheddar Crackers and Cheez-It Duoz Cheddar Jack Crackers and sharp cheddar pretzel. The new pairings deliver a mash-up of 100 percent real cheese flavour and textures, creating a satisfying snacking experience that changes with every bite. The new Cheez-It Duoz are available at retailers US-wide. “As food mash-ups become more popular, we’re […]
Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
Australia’s largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign in February. Utilising a collection of charming characters and simple dishes, the campaign by Ogilvy Sydney, demonstrates how easy it is to make satisfying meals with Primo’s ingredients, using the tagline ‘Now that’s Primo’. Jenny Mak, newly promoted […]
Data from Preoday reveals a 26% increase in the number of orders placed for delivery or takeaway on 14th February 2018 compared to the previous Wednesday. Not only were the number of orders placed higher, but the amount spent also increased. Restaurants and retailers using Preoday’s digital ordering technology saw a 41% increase in online […]
Global automation and robotics expert ABB has announced the appointment of Todd Gilliam to the position of US segment leader for the company’s food and beverage operations. He succeeds Cliff Cole, who has taken on the role of leader of commercial and strategic integration after three years in the position. Gilliam joins ABB from Schneider […]
In a UK and ROI first, Domino’s is leveraging Tinder’s new chatbot to help singletons find a date. Enter Dom Juan, the digital love guru. Appearing as a normal profile, this thumb-stopping chatbot is a chat-up line expert who wants you to swipe right. Dom Juan will start to help as soon as you’ve matched […]