This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras […]
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by Denomination. The award-winning drinks design agency celebrated the Bristol Method Dry style, relatively new to consumers, through the packaging to tell the story behind the gin, communicate the […]
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today—a 30-second one starring actress Gillian Jacobs and a series of 15-second […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
BrewDog has won what legal experts have described as an “important victory” in a battle against Elvis Presley’s estate to use the singer’s first name in a flagship beer product. The brand was successful in its appeal against a previous ruling which prevented it from registering the trademark Elvis Juice in reference to their grapefruit […]
The world’s first vodka designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev. Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. As the world becomes increasingly aware […]
Edinburgh Gin – Scotland’s pioneering gin distillery at the forefront of contemporary gin making – reveals a new look for its limited-edition Valentine’s Gin. The Edinburgh Valentine’s Gin is presented in the new art deco bespoke bottle design, bringing it in line with the core range and popular fruit gin liqueurs. The bottles feature the […]
KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during the Grammy Awards broadcast on CBS. McEntire replaces the ‘Value […]
Budweiser has been more known for its Clydesdales, puppies and frogs in its Super Bowl ads, but its new focus for this year’s big game features the brewer helping out storm victims with water. Since 1988, Bud’s Cartersville, Georgia brewery team has helped provide more than 79 million cans of water to cities across the […]