In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]
The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years. The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day […]
London, Edinburgh and Bristol are set to host the biggest series of Craft Beer Festivals in the UK – taking their unique brand of world class music, incredible food, and headline music acts across the country. Attracting over 125 world class brewers from around the UK, Europe and US, festival goers will get the chance […]
Mystery Ltd. was approached by candy entrepreneurs, Anna and Josefin Nilsson to help them create the name, brand identity and packaging for a new brand of organic confectionery. Swedish sisters Anna and Josefin love to eat sweets! Living and studying in London, they started craving the pick and mix varieties of home. Their regular trips […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]
The Black Farmer, the premium meat provider, has expanded his range of eggs with two new varieties, White and Protein Plus Eggs. To go alongside his Extra Rich Yolk Free Range Eggs, the White Egg variety is a nod to nostalgia, having been popular in the past. The Black Farmer is one of the first […]
Family-owned Bacardi Limited, the world’s largest privately held spirits company, announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director – Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam […]
Voicebox Creative, an established branding and packaging design agency, revealed its new packaging design for SeaPak Shrimp & Seafood Company, one of the US’ leading retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy […]