On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, but rarely does it tackle […]
Unilever has sought to put out a social-media fire in Indonesia over its Golden Gaytime ice cream brand, by explaining that the brand is not even sold in the country. The company issued a statement on January 8, in response to fervent local social-media outcry protesting Golden Gaytime, sold by subsidiary Wall’s, for its name […]
Molson Coors Brewing Company announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence. Founded in 1728 by Clement Chevallier and run […]
Plant-powered meal delivery service Allplants marks Veganuary with the launch of a 14-dish single serve range including four brand new, imaginative dishes to your door: Kimchi Grain Bowl, Polpette Orzo, Biryani Jewel and Keralan Sundown. Previously only available in double servings, customers can now order meals for one and choose from gluten-free, protein-packed or vitamin-rich […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Birds Eye’s eponymous Captain is back in a new campaign for the brand’s fish fingers – and he has a new kind of vibe. The new TV ad, launching on January 8, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white […]
Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to rag on fast-food rival McDonald’s. On January 3rd, KFC’s UK and Ireland Twitter account tweeted: McDonald’s leader Ronald just stated he has a “burger on his desk at all times”. Will someone from his big shoed, red nosed regime inform him that I […]
Hovis Ltd, the iconic 130-year-old well-loved British brand, has appointed Pablo as their lead creative agency. Having focused on baking the best possible product and communicating this via experiential and shopper marketing over the past two years, Hovis is looking to take a significant step forward in its marketing and communications activities and they have asked Pablo […]