Purina Philippines, together with NuWorks Interactive and Philippine Animal Welfare Society (PAWS) launched a campaign that featured a different kind of noche buena treat for forgotten rescue cats. The campaign also featured an online donation drive to augment PAWS’ food supply for the said cats beyond the holidays, through Pet Warehouse, the biggest Philippine […]
From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]
Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You”! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else. When Heinz Tomato Ketchup aspired to spread […]
Budweiser Experiences has launched its first TVC, ‘Let Your Sound be Seen’, in India. The TVC developed by Wieden+Kennedy is a 45-second film that the brand claims to capture its philosophy. Commenting on the campaign, Kartikeya Sharma, marketing director, AB InBev India, said, “2017 has been a fantastic year for Budweiser Experiences, as we brought […]
If you have reached adulthood believing that cows automatically produce milk without being impregnated and giving birth, that hens naturally lay eggs every day, that animals are gently put to sleep in slaughterhouses, and that they all exist so that we can use them as our food, clothing, entertainment and research, then your beliefs are […]
Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
Artisan brands. They’re everywhere. Our supermarket shelves, local high streets and online retailers are full of brands and products claiming craft credentials. Indeed the use of the term has become so pervasive how do we know what’s real? We all know the customer is king. We’ve been brought up on the marketing principle that it’s […]
Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]
As part of the ongoing ‘Tomorrow Is Overrated’ repositioning for Jose Cuervo, this holiday season Crispin Porter + Bogusky (CP+B) LA is helping people be present in the moment. The agency is launching a six-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru […]