Design Bridge Creates Limited Edition Cadbury Heroes Tin to Mark 10th Anniversary of ‘Help For Heroes’

Design Bridge Creates Limited Edition Cadbury Heroes Tin to Mark 10th Anniversary of ‘Help For Heroes’

Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the ‘Help for Heroes‘ charity. Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted […]

JHP Designs Lavazza’s Flagship Store in Milan

JHP Designs Lavazza’s Flagship Store in Milan

Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]

BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro

BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro

 Yotvata is one of Israel’s most loved dairy brands. It is located in kibbutz Yotvata, which is smack in the middle of the rain-deprived and grass-poor Arava desert. Behind this entrepreneurial brand are a bunch of colourful ‘kibbutznikim’ – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to […]

Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

Corona Rebrands as ‘Mexico Extra’ for a Limited Period in Order to Aid Earthquake Victims in Mexico

On September 19th, Mexico was rocked by a 7.1 magnitude earthquake, killing hundreds of people and injuring thousands more. In the wake of the disaster, government relief support didn’t come as urgently as needed so citizens and volunteer emergency workers banded together for rescue and reconstruction efforts. As the nation is their birthplace, Corona Mexico […]

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

Food and Drink Brands Should Rely on Narrative to Engage with Consumers, Not Heritage

The commercial value of heritage to food and drinks brands is well known. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. It is a source of differentiation. Many a heritage brand has succeeded because it has capitalised on its long history, its inherent Britishness and its reputation for design […]

Here Design Raises the Bar with Branding for Innovative Prison Coffee Roastery Redemption Roasters

Here Design Raises the Bar with Branding for Innovative Prison Coffee Roastery Redemption Roasters

Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement. Through a partnership with the Ministry of […]

Sipsmith Revives Rooftop Gin Experience With ‘Hot Fire Pokers’

Sipsmith Revives Rooftop Gin Experience With ‘Hot Fire Pokers’

Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]

Bauli’s Emotional Tale of Two Sisters Gives Cake New Significance

Bauli’s Emotional Tale of Two Sisters Gives Cake New Significance

 ‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]