elit ultra-luxury Vodka announced a collaboration for the third year with Palladium Hotel Group owned Ushuaïa Ibiza Beach Hotel. The limited edition bottle comes just ahead of the party season in Ibiza and marks both brands’ commitment to delivering outstanding products and service. Modeled after the ultra-luxury vodka’s unique freeze-filtration process and precision, Ushuaïa Ibiza Beach Hotel 2017 […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]
Tiger Beer has launched itself as the ‘Beer with Bite’. Brought to life through a series of 30 and 15 second films created in partnership with Marcel, Sydney, the brand tells the story of the bold attitude and bold flavour behind this bite. You can view the films here, here, here and here. From the […]
Ex-Manchester United and England Captain Rio Ferdinand has resumed his Captain duties once more, this time alongside Captain Morgan and appearances from other well known UK sporting stars as part of a new integrated ad campaign. The campaign, which kick starts today in the UK, features a 30 second TV ad that sees Captain Rio […]
New York Bakery Co., one of the UK’s largest bagel producer, has revamped its popular Bagel Thins range in a move to encourage more shoppers, looking to reduce the carbs from their diets, into the Morning Goods category. The two-strong range of new-look Bagel Thins four-packs, will be available from May 2017 in Original and new Cinnamon […]
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
KFC continues to dip its drumsticks into more facets of popular culture. The brand has dabbled in wrestling, comic books, and now, just in time for Mother’s Day, romance novels. KFC’s “Tender Wings of Desire” is a new bodice-ripper in which Colonel Sanders plays the Fabio role. Created out of Wieden & Kennedy Portland, the […]
Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale. With a demanding audience of craft beer lovers, the young co-founders […]
May 8th sees the launch of the new campaign from Anheuser-Busch InBev for their Beck’s brand with the claim “You make it legendary”. Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media […]