Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]
Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)? It’s the quintessential Mexican holiday with a 200 […]
Nothing goes better with a bloody episode of The Walking Dead than a glass of red wine . . . except maybe a glass of Rick Grimes red wine. Thanks to a new line of The Walking Dead-themed wines from Lot 18, you can pour yourself a tall glass of Rick (or Daryl or Negan), […]
Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments of […]
On Instagram, the hashtag #shoplocal has been used more than 11.9 million times as of Oct. 16. The posts with this hashtag published by influencers and consumers alike show that local shopping trends continue to proliferate. Within the beverage market, one segment in particular has shown the power of “local” — craft beer. “I think […]
The newest menu item at one Starbucks location isn’t a limited-edition frappuccino. Instead, it’s freshly baked bread and focaccia sandwiches. Starbucks, sbux, opened the high-end Italian Princi Bakery inside its Seattle Reserve Roastery location on Tuesday—a move that marks a shift for the massive coffee chain as it finds other avenues to reach customer’s wallets. The Italian […]
How do you control chaos? You could ask Beau Monroe about this seemingly impossible task. When tasked with creating the design for Temescal Brewing in Oakland, he found the perfect balance of energy and clarity with the visual system. We talked with Beau to find out how he developed his work, what inspired this eye-catching design, […]
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]