Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
To mark the start of the 70th edition of the Ashes cricket series, KFC Australia launched an integrated brand campaign, The HCG Buckethead Army via Ogilvy Sydney. The campaign comprises of TV and online content, PR and social activities, creative outdoor projections and murals and a digital microsite for Australians to join The HCG […]
The Meatsnacks Group, founded in 2015, is the leading producer and distributor of biltong and jerky in the UK, and a major proponent of the emergent popularity of meat products as a healthy and sustaining snack. Having risen to market dominance through acquisitions, the group’s portfolio of brands had become fragmented and in-cohesive, and was […]
Going for a drink while you are on a diet could soon be less of a guilt trip. A device called the Vocktail is shaking up the traditional cocktail by mixing in a dash of electronics designed to fool your senses. Made by Nimesha Ranasinghe and his team at the National University of Singapore, the […]
HealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar. “India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040,” said Vivek Srivastava, CEO and […]
Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving. […]
Single malt Scotch whisky brand Glenfiddich is staging an activation in collaboration with the View from the Shard, with guests able to make their perfect serve of the drink and discover what it says about them. Created by agency ACA Live, the Glenfiddich Experimental Series will debut on 27 November and runs until 21 December. […]
Bel Australia has launched a new campaign for Kiri Cream Cheese via Y&R Melbourne. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese. Angela Piasente, marketing manager, Bel Australia revealed: “We are genuinely excited about introducing a new standard in cream cheese with the […]
To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, the cereal bar brand and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to […]
There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gatorade on November 20 released a new Serena Williams ad that appears to show the tennis […]