Coca-Cola is offering people to have a sleepover in its famous Christmas truck in a partnership with Laterooms.com. The truck has been decorated with fairy lights, a woodland snow scene, a festive fireplace and a Christmas tree. Guests will be able to listen to Christmas music during their stay, watch their favourite festive film, open […]
Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]
Y&R New Zealand has launched a new campaign for Meadow Fresh’s new authentic Greek yoghurt, ‘Kaló‘, which begs the ultimate question – is it good enough for Gwyneth? Kaló is New Zealand’s first mainstream authentic Greek yoghurt, made using only two ingredients; 100-year-old culture from Crete and Meadow Fresh milk from New Zealand – so […]
Got Milk? Who cares? #WeAreMore says Anlene in a campaign created by BBDO Singapore which takes the more we kick ass route in a battle against regular ol’ milk. The aim of the campaign works off the consumer insight that Anlene is these days more associated as a product more suited to the elderly […]
A world-first has been achieved by two Northern Ireland businesses that were brought together by the Ulster Bank-powered Entrepreneurial Spark hub in Belfast. Ireland Craft Beers and technology firm arc-net have collaborated to create a new beer brand that will be placed on a Blockchain platform – the first time this has been done anywhere […]
Smirnoff launched the latest chapter of the “We’re Open” initiative, which incorporates a new TV advert and a host of new partnerships, looks to address the lack of understanding and awareness of the non-binary community and promote a more inclusive night time culture. The campaign, which launched November 27, features a number of members […]
Pepsi Max’s latest integrated Christmas campaign has been released with the aim of inspiring consumers to try a new tradition this festive season. The campaign, #TryitLoveit, which was shot in Iceland with professional surfer Heidar Logi leading fellow surfers who, instead of watching TV on Christmas, chose to surf at night amongst the Icelandic […]
Each year, on Christmas Eve, 1.6 billion kids set out a glass of milk and a cookie in the hopes that St. Nicholas soon will be there. And each year, he feels obliged to eat over 1.6 billion cookies to prove his passage. The only problem is that those chimney flues don’t get any […]
Tanqueray Ten, the premium gin brand owned by Diageo, has partnered with Oblix East restaurant in The Shard to create an immersive treehouse and gin-themed activation. Guests can access the space on Level 32 of the Shard via a roped walkway filled with the scent of oranges, before entering a wooded forest. The venue has […]
foodora recently wrapped up a month-long series of ‘Pop-up Picnics’ across the East Coast of Australia. The campaign via events agency Play Events, saw foodora surprise and delight unaware picnickers in popular local parks across Brisbane, Melbourne and Sydney – reminding them to #packupandpicnic through gifting them specially selected picnic packs. The activations have been centred […]