Hellmann’s mayonnaise has updated it brand positioning and identity to reflect a more ‘natural’ direction as consumers continue to look or products that are natural and sustainably sourced. Supported by a £7m marketing campaign, the brand relaunch will see a new pack design roll out across its full mayonnaise portfolio, featuring a more contemporary, “deli-inspired […]
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavour, to excite the avid home-cook and encourage versatile cooking in a convenient way. Seeing an opportunity in the market to introduce a premium food product for the ever-busy consumer, Bertolli have launched a new Italian inspired, flavour infused blend […]
The 2017 edition of Carlsberg UK’s Tapster’s cask ale guide has been launched featuring 82 of the UK’s leading British cask ales from the nation’s favourite brewers and small craft producers, including premium bottled ales and bag-in-box cider. Six new permanent brews have been added to the new-look brochure, which this year, includes more monthly […]
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]
Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide. Representing another milestone in Dictador’s history, the impressively […]
Molson Coors UK&I has announced the launch of a brand new initiative to save the Great British Pub. ‘Putting The Great back into Great British Pubs and Clubs’ is a brand new cross discipline campaign from Molson Coors designed to provide practical, first hand support to pubs and clubs across the UK. The Great British […]
If anything says “New York” more than a bagel, it’s graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald’s, from TBWA\Neboko. To promote a new burger—the New York Bagel Supreme—in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective, […]
Robinsons Fruit Shoot, the UK’s leading No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, created by iris, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents […]
Parents understand how much time and sacrifice is poured into their kid’s after school activities. When their child finally reaches the spotlight, it makes it all worthwhile. Creative agency Grip and KFC Canada have tapped into this emotional moment in their latest spot edited by Marc Langley and directed by Sparks Productions’ Ben Liam Jones. […]
Popular breakfast cereal brand Weetabix, is bringing back its famous ‘Have You Had Your Weetabix?’ strapline with a new advertising campaign that aims to encourage consumers to think of the brand as the first choice for breakfast. Supported with a heavyweight £10 million investment and a bold new pack design the brand aims to extend […]